Montana’s awareness programs are the best. How good, you ask? This campaign worked so well, that even when expired, it caused mild panic and evacuations.
Here’s the story:
GREAT FALLS, Mont. (AP) — Those scratch-and-sniff cards the energy company sends to customers to teach them to recognize the artificial smell added to natural gas? Turns out they work pretty well.
Energy West general manager Nick Bohr tells the Great Falls Tribune that workers recently discarded several boxes of expired scratch-and-sniff cards in Great Falls. But when the garbage truck picked them up and compressed the load Bohr says “it was the same as if they had scratched them.”
The resulting odor prompted numerous false alarms and building evacuations as the garbage truck traveled through downtown Great Falls on Wednesday morning, leaving the smell in its trail.
Bohr says the company apologizes for the disruption.
Impressed? They did good work and sent a message, all while smelling like old eggs. Here’s to hoping your media can cause a stink.