When designing a website, it’s important to make it visually appealing. And well-organized. And extremely functional. But to make the site truly engaging, you need to create the right mood.
Our crack web team at TDG recently launched a site for our friends at the Blackhawk Waterways CVB in Illinois. And there’s no doubting the mood on this page.
Several of the cities in northwest Illinois put on a number of haunted happenings during the Halloween season, along with the harvest festivals and other events. The haunted happenings have become popular; in fact you can make the rounds to several of them on a single visit to the region.
Thus: the Trail of Terror, a users guide to all the scary, whacky, fun places to see during the Halloween season. Nearly every pixel on these pages — the cat eyes, the ghostly shadows, the cobwebs, the dead tree branches — reinforce that sense of foreboding. Even the warm photos, such as the pumpkin patches, seem somehow ominous.
Good job, guys.