Anyone who ever said there’s no such thing as a bad idea has never worked with me. I’m full of bad ideas. Even when I’m asleep.
Case in point: I had an extremely vivid dream the other night that I was pitching a proposal for a zombie-themed diner. We would name it Apocolypto. All of the waitresses, dishwashers and cooks would be made up like zombies, and we would encourage customers to do the same.
"And the best part is," I said excitedly in my dream, "is that nobody will bother to complain about the food or service. What do you expect from dead people?"
OK, it’s probably a bad idea. Who wants to order food from a waiter whose forehead looks like roadkill? And the health inspectors’ heads would be spinning, so to speak.
But in this business it’s important to keep the ideas coming. How would this work? Why would that be good? Who would respond favorably? What could go wrong? Tomorrow could be the day I come up with a really, really outstanding idea.
Meanwhile, if someone wants to open a zombie diner, they’re welcome to name it Apocolypto.