There’s still a place for print

These days it seems that advertising agencies — TDG included — spend a lot of time working in digital media. Websites, banner ads, social media platforms and, yes, blogs.

But it’s important to remember: there’s still a place for print. An eye-catching brochure, a magazine ad, business cards and posters. At TDG, print work remains one of our strong suits.

Lately we’ve been doing some fun posters for the Deadwood Chamber of Commerce. As you probably know, Deadwood hosts lots of cool events such as Kool Deadwood Nites, the Days of ‘76 Rodeo, the Deadwood Jam and next weekend’s Tailgate Party, a new event.

One of the most popular annual Deadwood happenings is Mardi Gras. This poster, designed by TDG’s Amanda Kille, should be showing up soon. Amanda, in my humble opinion, hit a home run with this design. It has glitz, color and news you can use.

The first job of a poster is to get people to look at it. I know that sounds simple, but there are a lot of fliers and posters in shop windows. It’s easy to tune them out. All of them. You’ve got to grab people by the eyeballs. The second job is to disseminate information about the event in a way that is easy to understand. Not too much detail, but leave no questions unanswered.

Check and check. Amanda hit both targets with this poster.

— DAN DALY

Notes

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