Showing posts tagged dan

Mobile Mythology

Very good story about mobile web myths. My favorite: you need to have a mobile app, rather than a good mobile website. A lot of businesses who believe that are spending a lot of money on apps, but then what? How do you persuade a mobile user to download that app? Especially true in tourism.

What the ‘L’? It’s a very important letter

There’s an old saying — OK, I just made it up — Anything that is printed can be misprinted. One letter in a word can change its meaning. And there’s nothing you can do about it. It’s not funny … when it’s your mistake. Case in point: this printed piece from the University of Texas School of Public Affairs — not Pubic Affairs.

(Source: prdaily.com)

I’ve got an itch for ‘The Pitch’

OK, I’ve never been a real fan of reality television. I’ve always been convinced that there is very little reality in reality TV. But last night I saw AMC’s “The Pitch,” and I have to admit I was fascinated.

I’ve done a few pitches with the TDG team. You work out your ideas, go in, make your case, go back to the office and wait for the phone to ring. Sometimes you win; sometimes not. It always reminds me of closing arguments in a jury trial. 

However, in a jury trial both attorneys get to hear each other’s closing. That doesn’t happen in advertising. I have this nagging desire to see what the OTHER guys are pitching. I want to compare our ideas with theirs. See what works and what doesn’t work.

That’s what I like about “The Pitch.” You get to see how both agencies build their ideas into campaigns, create their visuals, etc. How they present it all to the client.

On the AMC website, there’s this whole chat network debates the merits of both agencies. … I might have to drop a line or two next time I see the show.

(Source: amctv.com)

Tags: Dan,

Rub-a-dub-dub, come sit in my tub

I’ve always been a bit bothered by the ads for Cialis, the erectile disfunction drug. You know the ads I’m talking about: a man and a woman sit lovingly in outdoor bathtubs as they watch the sun set over a sweeping view of the ocean.

I understand that they must soft-sell sex for prime-time TV and major market publications. Obviously, they can’t do a traditional product demonstration. I get all that.

But if Cialis is all it’s cracked up to be, wouldn’t they be in the same tub?

-Dan

Tags: print, dan, musings,

TDG: from our mile-high perspective

Welcome to the TDG BlogStream. We’re going to feature good ideas, bad ideas, new ideas and ideas that … well, we’re not what to make of them. (That’s what happens when brainstorming hits high gear.)

Speaking of good ideas, I wanted to thank Jack Hughes, our web wizard, for creating this great new website for TDG Communications. He’s truly TDG (too darn good).

By the way, if you’re curious about TDG or how we could help your business or non-profit, feel free to drop us a line or give us a call.

Got a question?